The Cupra brand, Seat’s sports car division, celebrated on Monday the third anniversary of its birth as its own brand with a digital event that was attended by ambassadors Marc-André ter Stegen FC Barcelona goalkeeper and Fernando Belasteguin multiple world champion of padel, in addition to the pilots Mattias Ekstrom, Jordi Gene, and Mikel Azcona, or the co-executive producer of the series ‘Game of Thrones’ Vince Gerardis.
Cupra took advantage of the event to reveal his plans for the future and, Among the most outstanding novelties, it announced the name change of its first series electric vehicle. The Cupra el-Born, which was first to be Seat el-Born, will finally be called Cupra Born, so the reference to the famous district of the city of Barcelona that inspired its creation is maintained but the article is deleted to simplify the name and facilitate its pronunciation outside of Spain. Another novelty of the Cupra Born, which will offer an electric range of up to 500 kilometers, is that it will launch a new distribution strategy.
With This Car
we intend to contribute to the electrification of Spain and the world through its emotional sportsmanship, and we want the next generation of young people to be part of this transformation. That is why this vehicle will also be offered under subscription contracts, with a fee monthly that will include the use of the vehicle and other related services, revealed the president of Cupra, Wayne Griffiths. This means that Cupra customers will be able to access the electric model for a monthly fee without having to own it.
According To The Brand, The Launch Of Cupra Born
Will involve the implementation of the agency model, a disruptive system that will reinforce its online presence. Also, the brand wants to increase its visibility on the streets by opening City Garage Stores in central areas of the main cities of the world. After the opening of exclusive spaces in Mexico City, Hamburg, and Barcelona, Cupra plans to open a new City Garage Store in Munich in the second half of this year. With this new sales model, Cupra wants to expand its global network and reach 800 points of sale by the end of 2022.
Also, the firm plans to increase its team of commercial advisers to 1,000 Cupra Masters, considered the human face of the brand and who centralize the relationship with the client from the first contact to the after-sales service. Through the new distribution strategy, Cupra Born will open the door to new international markets and increase the brand’s presence in the most electrified countries. With its 500 kilometers of autonomy and a sporty design, the brand hopes to expand its customer base and win over those who seek the most advanced technology with minimal environmental impact, as some elements of the model will be manufactured with recycled plastic materials. Cupra Born will start production at the Zwickau plant, in Germany, from the second half of the year. Also, at the end of the presentation, Wayne Griffiths announced that the brand is working so that the Cupra Tavascan prototype also becomes a reality.