The Renault Group today unveiled its Renaulution strategy for the next five years. During the event, it was confirmed that the arrival of the Dacia Bigster an SUV in the C segment, which will have 4.6 meters. It will be above the Duster and will be based on the CMF-B platform of the small vehicles of the Renault Nissan Alliance. Likewise, the Bicester, scheduled for 2022, will be the first model of the Romanian brand with the new logo.
This model will share elements with the Lada Niva and will have a decline in the Renault brand. This new Bicester will also have a plug-in hybrid version equal to the one that incorporates the Renault Captur that is made in Valladolid. Dacias more expensive mother of the brand’s strategies will be to increase the average price of cars sold by 30% in the next five years. This will be achieved with the arrival of the Bicester, which will be the most expensive model in the Dacia range. The other way is by increasing the average sales price of the Dacia Sandero. In our country, the Sandero was the best-selling car in 2020, and its average price exceeded 14,000 euros, given that sales of the Stepway version predominated.
Likewise, Dacia expects the launch of the Dacia Spring, its 100% electric model, by the end of this year. The price is still unknown but it will be around 10,000 euros with public aid for this type of vehicle. Within the Renault Group’s strategy
Dacia will continue to be the accessible brand explained Luca de Meo, CEO of the French consortium. It will be more aggressive in design led by the Spanish, Alejandro Mesonero Romanos and will share platforms and engineering with the Russian brand Lada. Specifically, they will gain efficiency because both brands will go from using four platforms to one and from 18 types of bodies to only 11. In this way, it will go from making 300,000 cars per platform to 1.1 million for each base.