Home Top Stories The Communication Model Of Mario Draghi, In The Antipodes Of The Populist...

The Communication Model Of Mario Draghi, In The Antipodes Of The Populist “Hello President”

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The Italian Prime Minister, Mario Draghi, has imposed on his government’s line that has followed in its institutional career, including the president of the Bank European Central wheels point press only when there is something important to communicate rigorously and explanations everyone understands.

Draghi does not like media noise or propaganda. Therefore, he stays away from social networks, where he does not even have an open profile. Jesuit-trained, he speaks in three-word phrases. But they are usually enough. Hence, he is considered a very effective communicator. Everyone remembers his famous phrase, with which he saved the euro, Whatever it takes (‘Whatever it takes’) which was accompanied by three other words to give confidence and show his courage, believe me.UU It will be enough.

No Rhetoric

Faced with the colossal task that awaits him and the many expectations that his government has generated, Draghi imposes on his ministers almost the Benedictine rule of ‘ora et labora’ (pray and work), a Latin phrase that in his secular version of banker and politician would be ‘work and let the facts speak.’ He has already imposed sobriety and no rhetoric in the Executive.

That will be your style of government. At the end of his first council of ministers, one of them asked him what style of communication he will be inspired by. This was his answer. I will make the facts speak. Right now we don’t communicate anything, because we haven’t done anything yet. It was not a trivial question, at a time when politicians who live almost aware of social networks abound, and even some leaders have become fond of speeches with the ‘AlO Presidente’ model, the propaganda vehicle of Chavismo.

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Rigorous Institutional Information

In the Chigi Palace, the seat of government, he has placed Paola Ansuini, from the Bank of Italy, where she was head of communication. Ansuini has a degree in Political Science, with four children and many readings. With Draghi, you have a relationship of formal mutual esteem and they deal with you. He knows perfectly the style of the prime minister institutional, with very rigorous and aseptic information. You should only speak when there is something to communicate with.

That is to say, the same line that he followed when he was president of the European Central Bank and previously of the Bank of Italy, Rumors are not discussed and, above all, they are not believed. The words must be linked to the facts. Thus, he breaks radically with the stage of his predecessor, Giuseppe Conte. This had as spokesman Rocco Casalino, of the 5 Star Movement, a very controversial character, who wanted to control everything and imposed on televisions even the M5E politicians who in his opinion should appear.


Ultimately, Draghi will have an exceptional spokesperson himself. It will combine the need to restore public confidence in politics, with the seriousness and rigor of the institutional message. To this, he will add another word that he considers essential transparency. This is how he explained it in the Chamber of Deputies when he asked for a vote of confidence for his government, One of the keys to avoiding the spread of corruption is represented by the principle of prevention with a policy of simplification and transparency, fundamental in public administration.

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Citizens must make their voices heard. It is the basis of responsibility. Therefore, they must have access to information, be it quantitative or qualitative data. This allows citizens to analyze activity in public decision processes. The principle of the active intervention of citizens in decisions must be respected, to increase and nurture their trust in the institutions and also the necessary social control

To the speeches that Draghi made in the Senate and Chamber of Deputies to ask for confidence, which he obtained by a vast majority, not a word was leftover. After the Prime Minister’s speech in the Senate, and attentive writer and journalist observing parliament commented, Mario Draghi has said in 55 minutes more than his predecessor Giuseppe Conte in two and a half years in office.

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